Sid Kathirvel

Howdy 🙋🏽‍♂️ I’m Sid, a senior marketing leader and digital transformation expert with a proven track record in driving growth, building high-performance teams, and leveraging technology for creative and strategic solutions.

I help businesses build brand authority, boost customer engagement, and achieve sustainable growth by utilising a diverse skill set I've honed over 23 years.

I can help you unblock challenges by blending creative storytelling, digital innovation, and strategic execution. Imagine having a partner who gets to know your business inside out and deeply understands your customers. Together, we can craft strategies that resonate profoundly with your vision and customers' needs and desires.

Let's discuss how we can work together to help your business flourish.

✅ Strategy: Expertise in market research, data analysis, spotting opportunities, and developing strategies to captivate and engage customers across diverse channels.

✅ Growth: Crafting and implementing growth playbooks, setting OKRs, conducting experiments, and devising both product-led and marketing-led growth strategies for B2C/B2B SaaS and SMEs.

✅ Leadership: Skilled in recruiting, managing, and mentoring marketing teams, fostering a culture of growth and collaboration.

✅ Project Management: Proficient in project scoping, engaging agencies, and overseeing workflows to ensure projects are delivered with excellence, on time, and within budget.

✅ Campaigns: Adept at planning and executing integrated campaigns across various mediums, including web, organic and paid channels, email, content, social media, video, affiliates, influencers, events, and print, with a keen eye on budgeting, execution, tracking, and optimisation based on insights.

✅ Analytics & Reporting: Utilising data to derive actionable insights, setting and monitoring growth OKRs/KPIs, and effectively communicating campaign effectiveness and strategic insights.